Salesforce Color Palette
Salesforce selected these Blue values to communicate specific brand attributes across tech contexts. This guide unpacks the rationale and implementation details.
Salesforce Primary
Salesforce Accent
The Visual Identity of Salesforce
Color Systems & Brand Psychology
Primary Hue
Salesforce builds its entire visual hierarchy from #00A1E0. This Blue primary was chosen to resonate with tech consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive tech landscape, Blue provides Salesforce with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Salesforce colors are specifications, not suggestions. The tech brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Salesforce color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00A1E0 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Salesforce Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Salesforce Primary | #00A1E0 | rgb(0, 161, 224) | var(--salesforce-primary) |
| Salesforce Accent 1 | #032D60 | rgb(3, 45, 96) | var(--salesforce-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Salesforce brand styles.
:root {
--salesforce-primary: #00A1E0;
--salesforce-color-2: #032D60;
}
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