Ross Color Palette
The Ross brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.
Ross Primary
Ross Accent
The Visual Identity of Ross
Color Systems & Brand Psychology
Primary Hue
#E4002B is the primary Red anchor in the Ross system. It was validated across retail use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Ross's retail brand promise.
Strategic Usage
For Ross, color consistency is brand equity. Every retail application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Ross color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Ross Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Ross Primary | #E4002B | rgb(228, 0, 43) | var(--ross-primary) |
| Ross Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--ross-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Ross brand styles.
:root {
--ross-primary: #E4002B;
--ross-color-2: #FFFFFF;
}
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