Roche Color Palette
Explore how Roche leverages its distinctive Blue palette to stand out in the competitive healthcare landscape. Every shade serves a strategic purpose.
Roche Primary
Roche Accent
The Visual Identity of Roche
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Roche was engineered for instant recognition. This Blue shade performs consistently across healthcare applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Roche's healthcare audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Roche design system specifies these colors for every touchpoint — from healthcare product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Roche color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Roche Primary to ensure consistency across all healthcare mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Roche Primary | #003087 | rgb(0, 48, 135) | var(--roche-primary) |
| Roche Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--roche-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Roche brand styles.
:root {
--roche-primary: #003087;
--roche-color-2: #FFFFFF;
}
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