Rimac Color Palette
An in-depth exploration of the Rimac color system. See how this carefully calibrated Blue palette drives brand recognition across auto applications.
Rimac Primary
Rimac Accent
The Visual Identity of Rimac
Color Systems & Brand Psychology
Primary Hue
The foundation of the Rimac visual language is #003087. This Blue tone was selected for its impact and memorability within the auto category.
Industry Psychology
The Blue spectrum triggers associations with competence, clarity, and credibility. For Rimac, this translates to a visual shorthand for industry leadership in auto.
Strategic Usage
Rimac's color implementation is screen-first. Every hex value is tested for consistent rendering across iOS, Android, and web platforms, ensuring the auto brand experience is seamless.
UI Design & Application Guide
Thinking of using the Rimac color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Rimac Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Rimac Primary | #003087 | rgb(0, 48, 135) | var(--rimac-primary) |
| Rimac Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--rimac-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Rimac brand styles.
:root {
--rimac-primary: #003087;
--rimac-color-2: #FFFFFF;
}
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