Regeneron Color Palette
Regeneron selected these Blue values to communicate specific brand attributes across pharma contexts. This guide unpacks the rationale and implementation details.
Regeneron Primary
Regeneron Accent
The Visual Identity of Regeneron
Color Systems & Brand Psychology
Primary Hue
Regeneron builds its entire visual hierarchy from #003087. This Blue primary was chosen to resonate with pharma consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive pharma landscape, Blue provides Regeneron with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Regeneron colors are specifications, not suggestions. The pharma brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Regeneron color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Regeneron Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Regeneron Primary | #003087 | rgb(0, 48, 135) | var(--regeneron-primary) |
| Regeneron Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--regeneron-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Regeneron brand styles.
:root {
--regeneron-primary: #003087;
--regeneron-color-2: #FFFFFF;
}
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