Redis Color Palette
Explore how Redis leverages its distinctive Red palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.
Redis Primary
Redis Accent
The Visual Identity of Redis
Color Systems & Brand Psychology
Primary Hue
The signature #DC382D that defines Redis was engineered for instant recognition. This Red shade performs consistently across tech applications.
Industry Psychology
Red sits in a perceptual space associated with dependability and innovation. For Redis's tech audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Redis design system specifies these colors for every touchpoint — from tech product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Redis color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #DC382D as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Redis Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Redis Primary | #DC382D | rgb(220, 56, 45) | var(--redis-primary) |
| Redis Accent 1 | #000000 | rgb(0, 0, 0) | var(--redis-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Redis brand styles.
:root {
--redis-primary: #DC382D;
--redis-color-2: #000000;
}
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