Redbull Color Palette
From primary Blue anchors to supporting accents, the Redbull color system is engineered for clarity across food touchpoints — digital and physical.
Redbull Primary
Redbull Accent
The Visual Identity of Redbull
Color Systems & Brand Psychology
Primary Hue
Central to Redbull's palette is #111D5E. This carefully tested Blue value ensures brand coherence across screens, print, and environmental food contexts.
Industry Psychology
Consumer studies in the food space show that Blue palettes increase brand recall by up to 80%. Redbull deploys this advantage across all visual communications.
Strategic Usage
Redbull treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the food brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Redbull color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #111D5E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Redbull Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Redbull Primary | #111D5E | rgb(17, 29, 94) | var(--redbull-primary) |
| Redbull Accent 1 | #C61537 | rgb(198, 21, 55) | var(--redbull-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Redbull brand styles.
:root {
--redbull-primary: #111D5E;
--redbull-color-2: #C61537;
}
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