Rakuten Color Palette
From primary Red anchors to supporting accents, the Rakuten color system is engineered for clarity across retail touchpoints — digital and physical.
Rakuten Primary
Rakuten Accent
The Visual Identity of Rakuten
Color Systems & Brand Psychology
Primary Hue
Central to Rakuten's palette is #BF0000. This carefully tested Red value ensures brand coherence across screens, print, and environmental retail contexts.
Industry Psychology
Consumer studies in the retail space show that Red palettes increase brand recall by up to 80%. Rakuten deploys this advantage across all visual communications.
Strategic Usage
Rakuten treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the retail brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Rakuten color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #BF0000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Rakuten Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Rakuten Primary | #BF0000 | rgb(191, 0, 0) | var(--rakuten-primary) |
| Rakuten Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--rakuten-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Rakuten brand styles.
:root {
--rakuten-primary: #BF0000;
--rakuten-color-2: #FFFFFF;
}
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