Qantas Color Palette
An in-depth exploration of the Qantas color system. See how this carefully calibrated Red palette drives brand recognition across travel applications.
Qantas Primary
Qantas Accent
The Visual Identity of Qantas
Color Systems & Brand Psychology
Primary Hue
The foundation of the Qantas visual language is #E40428. This Red tone was selected for its impact and memorability within the travel category.
Industry Psychology
The Red spectrum triggers associations with competence, clarity, and credibility. For Qantas, this translates to a visual shorthand for industry leadership in travel.
Strategic Usage
Qantas's color implementation is screen-first. Every hex value is tested for consistent rendering across iOS, Android, and web platforms, ensuring the travel brand experience is seamless.
UI Design & Application Guide
Thinking of using the Qantas color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E40428 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Qantas Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Qantas Primary | #E40428 | rgb(228, 4, 40) | var(--qantas-primary) |
| Qantas Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--qantas-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Qantas brand styles.
:root {
--qantas-primary: #E40428;
--qantas-color-2: #FFFFFF;
}
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