Psg Color Palette
From primary Blue anchors to supporting accents, the Psg color system is engineered for clarity across sports touchpoints — digital and physical.
Psg Primary
Psg Accent
Psg Accent
The Visual Identity of Psg
Color Systems & Brand Psychology
Primary Hue
Central to Psg's palette is #004170. This carefully tested Blue value ensures brand coherence across screens, print, and environmental sports contexts.
Industry Psychology
Consumer studies in the sports space show that Blue palettes increase brand recall by up to 80%. Psg deploys this advantage across all visual communications.
Strategic Usage
Psg treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the sports brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Psg color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #004170 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Psg Primary to ensure consistency across all sports mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Psg Primary | #004170 | rgb(0, 65, 112) | var(--psg-primary) |
| Psg Accent 1 | #DA291C | rgb(218, 41, 28) | var(--psg-color-2) |
| Psg Accent 2 | #CEB06C | rgb(206, 176, 108) | var(--psg-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Psg brand styles.
:root {
--psg-primary: #004170;
--psg-color-2: #DA291C;
--psg-color-3: #CEB06C;
}
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