Progressive Color Palette
Explore how Progressive leverages its distinctive Blue palette to stand out in the competitive insurance landscape. Every shade serves a strategic purpose.
Progressive Primary
Progressive Accent
The Visual Identity of Progressive
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Progressive was engineered for instant recognition. This Blue shade performs consistently across insurance applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Progressive's insurance audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Progressive design system specifies these colors for every touchpoint — from insurance product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Progressive color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Progressive Primary to ensure consistency across all insurance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Progressive Primary | #003087 | rgb(0, 48, 135) | var(--progressive-primary) |
| Progressive Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--progressive-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Progressive brand styles.
:root {
--progressive-primary: #003087;
--progressive-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Progressive with other top brands in our database.