Prime Video Color Palette
The Prime Video brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of media's most recognized identities.
Prime Video Primary
Prime Video Accent
The Visual Identity of Prime Video
Color Systems & Brand Psychology
Primary Hue
#00A8E1 is the primary Blue anchor in the Prime Video system. It was validated across media use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Prime Video's media brand promise.
Strategic Usage
For Prime Video, color consistency is brand equity. Every media application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Prime Video color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00A8E1 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Prime Video Primary to ensure consistency across all media mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Prime Video Primary | #00A8E1 | rgb(0, 168, 225) | var(--prime-video-primary) |
| Prime Video Accent 1 | #000000 | rgb(0, 0, 0) | var(--prime-video-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Prime Video brand styles.
:root {
--prime-video-primary: #00A8E1;
--prime-video-color-2: #000000;
}
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