Powerade Color Palette
The Powerade brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of food's most recognized identities.
Powerade Primary
Powerade Accent
The Visual Identity of Powerade
Color Systems & Brand Psychology
Primary Hue
#0066B3 is the primary Blue anchor in the Powerade system. It was validated across food use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Powerade's food brand promise.
Strategic Usage
For Powerade, color consistency is brand equity. Every food application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Powerade color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Powerade Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Powerade Primary | #0066B3 | rgb(0, 102, 179) | var(--powerade-primary) |
| Powerade Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--powerade-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Powerade brand styles.
:root {
--powerade-primary: #0066B3;
--powerade-color-2: #FFFFFF;
}
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