Phillips 66 Color Palette
The Phillips 66 palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in energy markets.
Phillips 66 Primary
Phillips 66 Accent
The Visual Identity of Phillips 66
Color Systems & Brand Psychology
Primary Hue
Phillips 66 anchors its brand system with #E4002B, a Red hue that balances approachability with authority for energy audiences.
Industry Psychology
In energy branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Phillips 66 leverages this palette psychology deliberately.
Strategic Usage
Phillips 66 maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all energy digital and print channels.
UI Design & Application Guide
Thinking of using the Phillips 66 color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Phillips 66 Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Phillips 66 Primary | #E4002B | rgb(228, 0, 43) | var(--phillips-66-primary) |
| Phillips 66 Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--phillips-66-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Phillips 66 brand styles.
:root {
--phillips-66-primary: #E4002B;
--phillips-66-color-2: #FFFFFF;
}
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