Paypal Color Palette
The Paypal brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of finance's most recognized identities.
Paypal Primary
Paypal Accent
Paypal Accent
The Visual Identity of Paypal
Color Systems & Brand Psychology
Primary Hue
#003087 is the primary Blue anchor in the Paypal system. It was validated across finance use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Paypal's finance brand promise.
Strategic Usage
For Paypal, color consistency is brand equity. Every finance application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Paypal color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Paypal Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Paypal Primary | #003087 | rgb(0, 48, 135) | var(--paypal-primary) |
| Paypal Accent 1 | #009CDE | rgb(0, 156, 222) | var(--paypal-color-2) |
| Paypal Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--paypal-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Paypal brand styles.
:root {
--paypal-primary: #003087;
--paypal-color-2: #009CDE;
--paypal-color-3: #FFFFFF;
}
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