Oreo Color Palette
The Oreo brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of food's most recognized identities.
Oreo Primary
Oreo Accent
The Visual Identity of Oreo
Color Systems & Brand Psychology
Primary Hue
#003087 is the primary Blue anchor in the Oreo system. It was validated across food use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Oreo's food brand promise.
Strategic Usage
For Oreo, color consistency is brand equity. Every food application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Oreo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Oreo Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Oreo Primary | #003087 | rgb(0, 48, 135) | var(--oreo-primary) |
| Oreo Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--oreo-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Oreo brand styles.
:root {
--oreo-primary: #003087;
--oreo-color-2: #FFFFFF;
}
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