Old Navy Color Palette
From primary Blue anchors to supporting accents, the Old Navy color system is engineered for clarity across retail touchpoints — digital and physical.
Old Navy Primary
Old Navy Accent
The Visual Identity of Old Navy
Color Systems & Brand Psychology
Primary Hue
Central to Old Navy's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental retail contexts.
Industry Psychology
Consumer studies in the retail space show that Blue palettes increase brand recall by up to 80%. Old Navy deploys this advantage across all visual communications.
Strategic Usage
Old Navy treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the retail brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Old Navy color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Old Navy Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Old Navy Primary | #003087 | rgb(0, 48, 135) | var(--old-navy-primary) |
| Old Navy Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--old-navy-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Old Navy brand styles.
:root {
--old-navy-primary: #003087;
--old-navy-color-2: #FFFFFF;
}
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