Okcupid Color Palette
Explore how Okcupid leverages its distinctive Blue palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.
Okcupid Primary
Okcupid Accent
The Visual Identity of Okcupid
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Okcupid was engineered for instant recognition. This Blue shade performs consistently across tech applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Okcupid's tech audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Okcupid design system specifies these colors for every touchpoint — from tech product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Okcupid color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Okcupid Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Okcupid Primary | #003087 | rgb(0, 48, 135) | var(--okcupid-primary) |
| Okcupid Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--okcupid-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Okcupid brand styles.
:root {
--okcupid-primary: #003087;
--okcupid-color-2: #FFFFFF;
}
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