Notion Color Palette
Explore how Notion leverages its distinctive Black palette to stand out in the competitive tech landscape. Every shade serves a strategic purpose.
Notion Primary
Notion Accent
The Visual Identity of Notion
Color Systems & Brand Psychology
Primary Hue
The signature #000000 that defines Notion was engineered for instant recognition. This Black shade performs consistently across tech applications.
Industry Psychology
Black sits in a perceptual space associated with dependability and innovation. For Notion's tech audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Notion design system specifies these colors for every touchpoint — from tech product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Notion color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Notion Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Notion Primary | #000000 | rgb(0, 0, 0) | var(--notion-primary) |
| Notion Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--notion-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Notion brand styles.
:root {
--notion-primary: #000000;
--notion-color-2: #FFFFFF;
}
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