Neutrogena Color Palette
From primary Blue anchors to supporting accents, the Neutrogena color system is engineered for clarity across beauty touchpoints — digital and physical.
Neutrogena Primary
Neutrogena Accent
The Visual Identity of Neutrogena
Color Systems & Brand Psychology
Primary Hue
Central to Neutrogena's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental beauty contexts.
Industry Psychology
Consumer studies in the beauty space show that Blue palettes increase brand recall by up to 80%. Neutrogena deploys this advantage across all visual communications.
Strategic Usage
Neutrogena treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the beauty brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Neutrogena color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Neutrogena Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Neutrogena Primary | #003087 | rgb(0, 48, 135) | var(--neutrogena-primary) |
| Neutrogena Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--neutrogena-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Neutrogena brand styles.
:root {
--neutrogena-primary: #003087;
--neutrogena-color-2: #FFFFFF;
}
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