Netflix Color Palette
The Netflix palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in media markets.
Netflix Primary
Netflix Accent
Netflix Accent
The Visual Identity of Netflix
Color Systems & Brand Psychology
Primary Hue
Netflix anchors its brand system with #E50914, a Red hue that balances approachability with authority for media audiences.
Industry Psychology
In media branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Netflix leverages this palette psychology deliberately.
Strategic Usage
Netflix maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all media digital and print channels.
UI Design & Application Guide
Thinking of using the Netflix color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E50914 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Netflix Primary to ensure consistency across all media mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Netflix Primary | #E50914 | rgb(229, 9, 20) | var(--netflix-primary) |
| Netflix Accent 1 | #000000 | rgb(0, 0, 0) | var(--netflix-color-2) |
| Netflix Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--netflix-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Netflix brand styles.
:root {
--netflix-primary: #E50914;
--netflix-color-2: #000000;
--netflix-color-3: #FFFFFF;
}
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