Motel 6 Color Palette
The Motel 6 palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in hospitality markets.
Motel 6 Primary
Motel 6 Accent
The Visual Identity of Motel 6
Color Systems & Brand Psychology
Primary Hue
Motel 6 anchors its brand system with #E4002B, a Red hue that balances approachability with authority for hospitality audiences.
Industry Psychology
In hospitality branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Motel 6 leverages this palette psychology deliberately.
Strategic Usage
Motel 6 maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all hospitality digital and print channels.
UI Design & Application Guide
Thinking of using the Motel 6 color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Motel 6 Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Motel 6 Primary | #E4002B | rgb(228, 0, 43) | var(--motel-6-primary) |
| Motel 6 Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--motel-6-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Motel 6 brand styles.
:root {
--motel-6-primary: #E4002B;
--motel-6-color-2: #FFFFFF;
}
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