Merrell Color Palette
The Merrell brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of fashion's most recognized identities.
Merrell Primary
Merrell Accent
The Visual Identity of Merrell
Color Systems & Brand Psychology
Primary Hue
#003087 is the primary Blue anchor in the Merrell system. It was validated across fashion use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Merrell's fashion brand promise.
Strategic Usage
For Merrell, color consistency is brand equity. Every fashion application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Merrell color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Merrell Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Merrell Primary | #003087 | rgb(0, 48, 135) | var(--merrell-primary) |
| Merrell Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--merrell-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Merrell brand styles.
:root {
--merrell-primary: #003087;
--merrell-color-2: #FFFFFF;
}
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