Maxwell House Color Palette
Explore how Maxwell House leverages its distinctive Blue palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.
Maxwell House Primary
Maxwell House Accent
The Visual Identity of Maxwell House
Color Systems & Brand Psychology
Primary Hue
The signature #0066B3 that defines Maxwell House was engineered for instant recognition. This Blue shade performs consistently across food applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Maxwell House's food audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Maxwell House design system specifies these colors for every touchpoint — from food product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Maxwell House color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Maxwell House Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Maxwell House Primary | #0066B3 | rgb(0, 102, 179) | var(--maxwell-house-primary) |
| Maxwell House Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--maxwell-house-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Maxwell House brand styles.
:root {
--maxwell-house-primary: #0066B3;
--maxwell-house-color-2: #FFFFFF;
}
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