Match Color Palette
The Match brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of tech's most recognized identities.
Match Primary
Match Accent
The Visual Identity of Match
Color Systems & Brand Psychology
Primary Hue
#E4002B is the primary Red anchor in the Match system. It was validated across tech use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Match's tech brand promise.
Strategic Usage
For Match, color consistency is brand equity. Every tech application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Match color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Match Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Match Primary | #E4002B | rgb(228, 0, 43) | var(--match-primary) |
| Match Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--match-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Match brand styles.
:root {
--match-primary: #E4002B;
--match-color-2: #FFFFFF;
}
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