Maserati Color Palette
The Maserati palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in auto markets.
Maserati Primary
Maserati Accent
The Visual Identity of Maserati
Color Systems & Brand Psychology
Primary Hue
Maserati anchors its brand system with #0C2340, a Blue hue that balances approachability with authority for auto audiences.
Industry Psychology
In auto branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Maserati leverages this palette psychology deliberately.
Strategic Usage
Maserati maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all auto digital and print channels.
UI Design & Application Guide
Thinking of using the Maserati color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0C2340 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Maserati Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Maserati Primary | #0C2340 | rgb(12, 35, 64) | var(--maserati-primary) |
| Maserati Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--maserati-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Maserati brand styles.
:root {
--maserati-primary: #0C2340;
--maserati-color-2: #FFFFFF;
}
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