Marriott Color Palette
The Marriott palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in hospitality markets.
Marriott Primary
Marriott Accent
The Visual Identity of Marriott
Color Systems & Brand Psychology
Primary Hue
Marriott anchors its brand system with #A6192E, a Red hue that balances approachability with authority for hospitality audiences.
Industry Psychology
In hospitality branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Marriott leverages this palette psychology deliberately.
Strategic Usage
Marriott maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all hospitality digital and print channels.
UI Design & Application Guide
Thinking of using the Marriott color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #A6192E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Marriott Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Marriott Primary | #A6192E | rgb(166, 25, 46) | var(--marriott-primary) |
| Marriott Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--marriott-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Marriott brand styles.
:root {
--marriott-primary: #A6192E;
--marriott-color-2: #FFFFFF;
}
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