Marathon Color Palette
Behind every Marathon interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in energy.
Marathon Primary
Marathon Accent
The Visual Identity of Marathon
Color Systems & Brand Psychology
Primary Hue
The Blue cornerstone of Marathon's design is #003087. Purpose-built for energy visibility, it drives consistent brand perception at every touchpoint.
Industry Psychology
Blue triggers a specific neural response: heightened attention paired with emotional comfort. Marathon uses this dual effect to engage energy consumers on both rational and emotional levels.
Strategic Usage
Marathon's palette undergoes continuous testing against real-world energy usage scenarios. The result: colors that perform reliably under varied lighting, screen technologies, and print substrates.
UI Design & Application Guide
Thinking of using the Marathon color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Marathon Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Marathon Primary | #003087 | rgb(0, 48, 135) | var(--marathon-primary) |
| Marathon Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--marathon-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Marathon brand styles.
:root {
--marathon-primary: #003087;
--marathon-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Marathon with other top brands in our database.