Mammut Color Palette
The Mammut brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of fashion's most recognized identities.
Mammut Primary
Mammut Accent
The Visual Identity of Mammut
Color Systems & Brand Psychology
Primary Hue
#E4002B is the primary Red anchor in the Mammut system. It was validated across fashion use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Mammut's fashion brand promise.
Strategic Usage
For Mammut, color consistency is brand equity. Every fashion application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Mammut color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Mammut Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Mammut Primary | #E4002B | rgb(228, 0, 43) | var(--mammut-primary) |
| Mammut Accent 1 | #000000 | rgb(0, 0, 0) | var(--mammut-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Mammut brand styles.
:root {
--mammut-primary: #E4002B;
--mammut-color-2: #000000;
}
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