Lupin Color Palette
From primary Blue anchors to supporting accents, the Lupin color system is engineered for clarity across pharma touchpoints — digital and physical.
Lupin Primary
Lupin Accent
The Visual Identity of Lupin
Color Systems & Brand Psychology
Primary Hue
Central to Lupin's palette is #003087. This carefully tested Blue value ensures brand coherence across screens, print, and environmental pharma contexts.
Industry Psychology
Consumer studies in the pharma space show that Blue palettes increase brand recall by up to 80%. Lupin deploys this advantage across all visual communications.
Strategic Usage
Lupin treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the pharma brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Lupin color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Lupin Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Lupin Primary | #003087 | rgb(0, 48, 135) | var(--lupin-primary) |
| Lupin Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--lupin-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Lupin brand styles.
:root {
--lupin-primary: #003087;
--lupin-color-2: #FFFFFF;
}
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