Loreal Color Palette
Loreal selected these Black values to communicate specific brand attributes across beauty contexts. This guide unpacks the rationale and implementation details.
Loreal Primary
Loreal Accent
The Visual Identity of Loreal
Color Systems & Brand Psychology
Primary Hue
Loreal builds its entire visual hierarchy from #000000. This Black primary was chosen to resonate with beauty consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive beauty landscape, Black provides Loreal with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Loreal colors are specifications, not suggestions. The beauty brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Loreal color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Loreal Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Loreal Primary | #000000 | rgb(0, 0, 0) | var(--loreal-primary) |
| Loreal Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--loreal-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Loreal brand styles.
:root {
--loreal-primary: #000000;
--loreal-color-2: #FFFFFF;
}
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