Land Rover Color Palette
From primary Green anchors to supporting accents, the Land Rover color system is engineered for clarity across auto touchpoints — digital and physical.
Land Rover Primary
Land Rover Accent
The Visual Identity of Land Rover
Color Systems & Brand Psychology
Primary Hue
Central to Land Rover's palette is #005A2B. This carefully tested Green value ensures brand coherence across screens, print, and environmental auto contexts.
Industry Psychology
Consumer studies in the auto space show that Green palettes increase brand recall by up to 80%. Land Rover deploys this advantage across all visual communications.
Strategic Usage
Land Rover treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the auto brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Land Rover color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #005A2B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Land Rover Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Land Rover Primary | #005A2B | rgb(0, 90, 43) | var(--land-rover-primary) |
| Land Rover Accent 1 | #000000 | rgb(0, 0, 0) | var(--land-rover-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Land Rover brand styles.
:root {
--land-rover-primary: #005A2B;
--land-rover-color-2: #000000;
}
Explore Related Brand Palettes
Compare Land Rover with other top brands in our database.