Korean Air Color Palette
Decode the Korean Air visual identity through its signature Blue tones. Analyze how these colors work together to build trust in the travel space.
Korean Air Primary
Korean Air Accent
The Visual Identity of Korean Air
Color Systems & Brand Psychology
Primary Hue
At the heart of Korean Air's identity sits #003087 — a Blue value calibrated for digital clarity and cross-platform recognition in travel.
Industry Psychology
Color psychology research links Blue tones to perceptions of stability and focus. Korean Air channels these associations to reinforce its positioning in the travel sector.
Strategic Usage
Cross-platform consistency drives Korean Air's color strategy. These values are optimized for modern displays and validated against travel industry accessibility benchmarks.
UI Design & Application Guide
Thinking of using the Korean Air color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Korean Air Primary to ensure consistency across all travel mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Korean Air Primary | #003087 | rgb(0, 48, 135) | var(--korean-air-primary) |
| Korean Air Accent 1 | #E4002B | rgb(228, 0, 43) | var(--korean-air-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Korean Air brand styles.
:root {
--korean-air-primary: #003087;
--korean-air-color-2: #E4002B;
}
Explore Related Brand Palettes
Compare Korean Air with other top brands in our database.