Kohls Color Palette
Explore how Kohls leverages its distinctive Red palette to stand out in the competitive retail landscape. Every shade serves a strategic purpose.
Kohls Primary
Kohls Accent
The Visual Identity of Kohls
Color Systems & Brand Psychology
Primary Hue
The signature #E4002B that defines Kohls was engineered for instant recognition. This Red shade performs consistently across retail applications.
Industry Psychology
Red sits in a perceptual space associated with dependability and innovation. For Kohls's retail audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Kohls design system specifies these colors for every touchpoint — from retail product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Kohls color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Kohls Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Kohls Primary | #E4002B | rgb(228, 0, 43) | var(--kohls-primary) |
| Kohls Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--kohls-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Kohls brand styles.
:root {
--kohls-primary: #E4002B;
--kohls-color-2: #FFFFFF;
}
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