Itv Color Palette
Explore how Itv leverages its distinctive Blue palette to stand out in the competitive media landscape. Every shade serves a strategic purpose.
Itv Primary
Itv Accent
The Visual Identity of Itv
Color Systems & Brand Psychology
Primary Hue
The signature #003087 that defines Itv was engineered for instant recognition. This Blue shade performs consistently across media applications.
Industry Psychology
Blue sits in a perceptual space associated with dependability and innovation. For Itv's media audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Itv design system specifies these colors for every touchpoint — from media product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Itv color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Itv Primary to ensure consistency across all media mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Itv Primary | #003087 | rgb(0, 48, 135) | var(--itv-primary) |
| Itv Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--itv-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Itv brand styles.
:root {
--itv-primary: #003087;
--itv-color-2: #FFFFFF;
}
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