Intercontinental Color Palette
The Intercontinental brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of hospitality's most recognized identities.
Intercontinental Primary
Intercontinental Accent
The Visual Identity of Intercontinental
Color Systems & Brand Psychology
Primary Hue
#003087 is the primary Blue anchor in the Intercontinental system. It was validated across hospitality use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Blue tones — authority without aggression, confidence without coldness — aligns precisely with Intercontinental's hospitality brand promise.
Strategic Usage
For Intercontinental, color consistency is brand equity. Every hospitality application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Intercontinental color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Intercontinental Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Intercontinental Primary | #003087 | rgb(0, 48, 135) | var(--intercontinental-primary) |
| Intercontinental Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--intercontinental-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Intercontinental brand styles.
:root {
--intercontinental-primary: #003087;
--intercontinental-color-2: #FFFFFF;
}
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