Hyundai Color Palette
The Hyundai palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in auto markets.
Hyundai Primary
Hyundai Accent
The Visual Identity of Hyundai
Color Systems & Brand Psychology
Primary Hue
Hyundai anchors its brand system with #002C5F, a Blue hue that balances approachability with authority for auto audiences.
Industry Psychology
In auto branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Hyundai leverages this palette psychology deliberately.
Strategic Usage
Hyundai maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all auto digital and print channels.
UI Design & Application Guide
Thinking of using the Hyundai color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #002C5F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Hyundai Primary to ensure consistency across all auto mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Hyundai Primary | #002C5F | rgb(0, 44, 95) | var(--hyundai-primary) |
| Hyundai Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--hyundai-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Hyundai brand styles.
:root {
--hyundai-primary: #002C5F;
--hyundai-color-2: #FFFFFF;
}
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