Humana Color Palette
From primary Green anchors to supporting accents, the Humana color system is engineered for clarity across healthcare touchpoints — digital and physical.
Humana Primary
Humana Accent
The Visual Identity of Humana
Color Systems & Brand Psychology
Primary Hue
Central to Humana's palette is #00703C. This carefully tested Green value ensures brand coherence across screens, print, and environmental healthcare contexts.
Industry Psychology
Consumer studies in the healthcare space show that Green palettes increase brand recall by up to 80%. Humana deploys this advantage across all visual communications.
Strategic Usage
Humana treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the healthcare brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Humana color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Humana Primary to ensure consistency across all healthcare mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Humana Primary | #00703C | rgb(0, 112, 60) | var(--humana-primary) |
| Humana Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--humana-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Humana brand styles.
:root {
--humana-primary: #00703C;
--humana-color-2: #FFFFFF;
}
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