Hm Color Palette
The Hm brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.
Hm Primary
Hm Accent
The Visual Identity of Hm
Color Systems & Brand Psychology
Primary Hue
#E4002B is the primary Red anchor in the Hm system. It was validated across retail use cases for both emotional impact and technical reproducibility.
Industry Psychology
The psychological weight of Red tones — authority without aggression, confidence without coldness — aligns precisely with Hm's retail brand promise.
Strategic Usage
For Hm, color consistency is brand equity. Every retail application — mobile, web, retail, packaging — references these master hex values to maintain unified brand perception.
UI Design & Application Guide
Thinking of using the Hm color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Hm Primary to ensure consistency across all retail mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Hm Primary | #E4002B | rgb(228, 0, 43) | var(--hm-primary) |
| Hm Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--hm-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Hm brand styles.
:root {
--hm-primary: #E4002B;
--hm-color-2: #FFFFFF;
}
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