Hersheys Color Palette
Explore how Hersheys leverages its distinctive Red palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.
Hersheys Primary
Hersheys Accent
The Visual Identity of Hersheys
Color Systems & Brand Psychology
Primary Hue
The signature #7C2529 that defines Hersheys was engineered for instant recognition. This Red shade performs consistently across food applications.
Industry Psychology
Red sits in a perceptual space associated with dependability and innovation. For Hersheys's food audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Hersheys design system specifies these colors for every touchpoint — from food product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Hersheys color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #7C2529 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Hersheys Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Hersheys Primary | #7C2529 | rgb(124, 37, 41) | var(--hersheys-primary) |
| Hersheys Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--hersheys-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Hersheys brand styles.
:root {
--hersheys-primary: #7C2529;
--hersheys-color-2: #FFFFFF;
}
Explore Related Brand Palettes
Compare Hersheys with other top brands in our database.