Hermes Color Palette
The Hermes palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in fashion markets.
Hermes Primary
Hermes Accent
Hermes Accent
The Visual Identity of Hermes
Color Systems & Brand Psychology
Primary Hue
Hermes anchors its brand system with #F37021, a Red hue that balances approachability with authority for fashion audiences.
Industry Psychology
In fashion branding, Red hues communicate specific values: precision, approachability, and modern sensibility. Hermes leverages this palette psychology deliberately.
Strategic Usage
Hermes maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all fashion digital and print channels.
UI Design & Application Guide
Thinking of using the Hermes color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #F37021 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Hermes Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Hermes Primary | #F37021 | rgb(243, 112, 33) | var(--hermes-primary) |
| Hermes Accent 1 | #000000 | rgb(0, 0, 0) | var(--hermes-color-2) |
| Hermes Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--hermes-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Hermes brand styles.
:root {
--hermes-primary: #F37021;
--hermes-color-2: #000000;
--hermes-color-3: #FFFFFF;
}
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