Helly Hansen Color Palette
An in-depth exploration of the Helly Hansen color system. See how this carefully calibrated Red palette drives brand recognition across fashion applications.
Helly Hansen Primary
Helly Hansen Accent
The Visual Identity of Helly Hansen
Color Systems & Brand Psychology
Primary Hue
The foundation of the Helly Hansen visual language is #E4002B. This Red tone was selected for its impact and memorability within the fashion category.
Industry Psychology
The Red spectrum triggers associations with competence, clarity, and credibility. For Helly Hansen, this translates to a visual shorthand for industry leadership in fashion.
Strategic Usage
Helly Hansen's color implementation is screen-first. Every hex value is tested for consistent rendering across iOS, Android, and web platforms, ensuring the fashion brand experience is seamless.
UI Design & Application Guide
Thinking of using the Helly Hansen color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Helly Hansen Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Helly Hansen Primary | #E4002B | rgb(228, 0, 43) | var(--helly-hansen-primary) |
| Helly Hansen Accent 1 | #000000 | rgb(0, 0, 0) | var(--helly-hansen-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Helly Hansen brand styles.
:root {
--helly-hansen-primary: #E4002B;
--helly-hansen-color-2: #000000;
}
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