Hampton Color Palette
Hampton selected these Blue values to communicate specific brand attributes across hospitality contexts. This guide unpacks the rationale and implementation details.
Hampton Primary
Hampton Accent
The Visual Identity of Hampton
Color Systems & Brand Psychology
Primary Hue
Hampton builds its entire visual hierarchy from #003087. This Blue primary was chosen to resonate with hospitality consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive hospitality landscape, Blue provides Hampton with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Hampton colors are specifications, not suggestions. The hospitality brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Hampton color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Hampton Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Hampton Primary | #003087 | rgb(0, 48, 135) | var(--hampton-primary) |
| Hampton Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--hampton-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Hampton brand styles.
:root {
--hampton-primary: #003087;
--hampton-color-2: #FFFFFF;
}
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