Grammarly Color Palette
From primary Green anchors to supporting accents, the Grammarly color system is engineered for clarity across tech touchpoints — digital and physical.
Grammarly Primary
Grammarly Accent
The Visual Identity of Grammarly
Color Systems & Brand Psychology
Primary Hue
Central to Grammarly's palette is #15C39A. This carefully tested Green value ensures brand coherence across screens, print, and environmental tech contexts.
Industry Psychology
Consumer studies in the tech space show that Green palettes increase brand recall by up to 80%. Grammarly deploys this advantage across all visual communications.
Strategic Usage
Grammarly treats color as a strategic asset. These hex values are managed centrally and deployed through a token-based system across the tech brand's entire digital ecosystem.
UI Design & Application Guide
Thinking of using the Grammarly color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #15C39A as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Grammarly Primary to ensure consistency across all tech mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Grammarly Primary | #15C39A | rgb(21, 195, 154) | var(--grammarly-primary) |
| Grammarly Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--grammarly-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Grammarly brand styles.
:root {
--grammarly-primary: #15C39A;
--grammarly-color-2: #FFFFFF;
}
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