Goldman Color Palette
The Goldman palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in finance markets.
Goldman Primary
Goldman Accent
The Visual Identity of Goldman
Color Systems & Brand Psychology
Primary Hue
Goldman anchors its brand system with #7399C6, a Blue hue that balances approachability with authority for finance audiences.
Industry Psychology
In finance branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. Goldman leverages this palette psychology deliberately.
Strategic Usage
Goldman maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all finance digital and print channels.
UI Design & Application Guide
Thinking of using the Goldman color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #7399C6 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Goldman Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Goldman Primary | #7399C6 | rgb(115, 153, 198) | var(--goldman-primary) |
| Goldman Accent 1 | #253545 | rgb(37, 53, 69) | var(--goldman-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Goldman brand styles.
:root {
--goldman-primary: #7399C6;
--goldman-color-2: #253545;
}
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