General Mills Color Palette
The General Mills palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in food markets.
General Mills Primary
General Mills Accent
The Visual Identity of General Mills
Color Systems & Brand Psychology
Primary Hue
General Mills anchors its brand system with #0066B3, a Blue hue that balances approachability with authority for food audiences.
Industry Psychology
In food branding, Blue hues communicate specific values: precision, approachability, and modern sensibility. General Mills leverages this palette psychology deliberately.
Strategic Usage
General Mills maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all food digital and print channels.
UI Design & Application Guide
Thinking of using the General Mills color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #0066B3 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
General Mills Primary to ensure consistency across all food mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| General Mills Primary | #0066B3 | rgb(0, 102, 179) | var(--general-mills-primary) |
| General Mills Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--general-mills-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the General Mills brand styles.
:root {
--general-mills-primary: #0066B3;
--general-mills-color-2: #FFFFFF;
}
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