Geico Color Palette
Geico selected these Blue values to communicate specific brand attributes across insurance contexts. This guide unpacks the rationale and implementation details.
Geico Primary
Geico Accent
The Visual Identity of Geico
Color Systems & Brand Psychology
Primary Hue
Geico builds its entire visual hierarchy from #003087. This Blue primary was chosen to resonate with insurance consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive insurance landscape, Blue provides Geico with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Geico colors are specifications, not suggestions. The insurance brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Geico color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Geico Primary to ensure consistency across all insurance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Geico Primary | #003087 | rgb(0, 48, 135) | var(--geico-primary) |
| Geico Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--geico-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Geico brand styles.
:root {
--geico-primary: #003087;
--geico-color-2: #FFFFFF;
}
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