Fjallraven Color Palette
Explore how Fjallraven leverages its distinctive Red palette to stand out in the competitive fashion landscape. Every shade serves a strategic purpose.
Fjallraven Primary
Fjallraven Accent
The Visual Identity of Fjallraven
Color Systems & Brand Psychology
Primary Hue
The signature #F87D23 that defines Fjallraven was engineered for instant recognition. This Red shade performs consistently across fashion applications.
Industry Psychology
Red sits in a perceptual space associated with dependability and innovation. For Fjallraven's fashion audience, this creates an immediate sense of brand trustworthiness.
Strategic Usage
The Fjallraven design system specifies these colors for every touchpoint — from fashion product interfaces to environmental branding — with documented accessibility ratios for each combination.
UI Design & Application Guide
Thinking of using the Fjallraven color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #F87D23 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.
Fjallraven Primary to ensure consistency across all fashion mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Fjallraven Primary | #F87D23 | rgb(248, 125, 35) | var(--fjallraven-primary) |
| Fjallraven Accent 1 | #000000 | rgb(0, 0, 0) | var(--fjallraven-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Fjallraven brand styles.
:root {
--fjallraven-primary: #F87D23;
--fjallraven-color-2: #000000;
}
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