Fidelity Color Palette
The Fidelity palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in finance markets.
Fidelity Primary
Fidelity Accent
The Visual Identity of Fidelity
Color Systems & Brand Psychology
Primary Hue
Fidelity anchors its brand system with #00703C, a Green hue that balances approachability with authority for finance audiences.
Industry Psychology
In finance branding, Green hues communicate specific values: precision, approachability, and modern sensibility. Fidelity leverages this palette psychology deliberately.
Strategic Usage
Fidelity maintains strict color governance. The palette is encoded as design tokens, ensuring pixel-perfect brand reproduction across all finance digital and print channels.
UI Design & Application Guide
Thinking of using the Fidelity color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Fidelity Primary to ensure consistency across all finance mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Fidelity Primary | #00703C | rgb(0, 112, 60) | var(--fidelity-primary) |
| Fidelity Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--fidelity-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Fidelity brand styles.
:root {
--fidelity-primary: #00703C;
--fidelity-color-2: #FFFFFF;
}
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