Exxonmobil Color Palette
Exxonmobil selected these Red values to communicate specific brand attributes across energy contexts. This guide unpacks the rationale and implementation details.
Exxonmobil Primary
Exxonmobil Accent
The Visual Identity of Exxonmobil
Color Systems & Brand Psychology
Primary Hue
Exxonmobil builds its entire visual hierarchy from #E4002B. This Red primary was chosen to resonate with energy consumer expectations while remaining technically versatile.
Industry Psychology
In the competitive energy landscape, Red provides Exxonmobil with a distinctive visual Territory — colors that audiences instinctively associate with quality and expertise.
Strategic Usage
These Exxonmobil colors are specifications, not suggestions. The energy brand's visual integrity depends on exact reproduction of these hex values across every medium and partner implementation.
UI Design & Application Guide
Thinking of using the Exxonmobil color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Exxonmobil Primary to ensure consistency across all energy mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Exxonmobil Primary | #E4002B | rgb(228, 0, 43) | var(--exxonmobil-primary) |
| Exxonmobil Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--exxonmobil-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Exxonmobil brand styles.
:root {
--exxonmobil-primary: #E4002B;
--exxonmobil-color-2: #FFFFFF;
}
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